Pros: Spectrum Games and genre emulation go hand in hand. The book is painstakingly designed to place you within the archetypal horror film with all the good, bad and cheesy that entails. The rules support the genre conventions, such as rewarding the player for acting stupidly in character, and even giving the "final girl" a bonus to ensure that she makes it to the end of the film...(as "final girls" often do").
Cons: Much of the art isn't impressive. The version of the PDF that I saw seemed a bit heavy on the ink, due to a large, black border the runs along the top and sides of the pages.
Overall: This is one of those games that I read and it made me really, REALLY want to play. I think, especially with some kind of board-game like visual representation, you could convince some of the more open-minded non-gamers to give it a shot, and possibly find some converts.
[5 of 5 Stars!]