It is difficult to comment on this without seeing the software that created it - this looks like the sort of notes a reasonably organised and computerate DM is going to have in his files. So what's so special?
I'm guessing here - but as a database specialist in 'real life' - that the key is an underlying bank of information that can be used to generate appropriate statistics for characters, towns, price lists, etc.; but most of what is presented is 'flavour text' and that you just, er, write. A super-organised person might put it in a database, but even as a professional database programmer I'm not sure just what advantage that might give you.
Don't get me wrong - I shall be interested to see this software when it's launched. But this demo fails completely to give me an idea of what it is capable of doing for me. Something like screenshots of data entry and selection screens showing the process from inputting your raw material to getting the finished printout would have given a clearer idea of its capabilities and user-friendliness.
Guess I'll have to wait for the real thing to find out. As a 'demo' or 'taster' this, I'm afraid, just doesn't do the job.