The first in a series of essays for the e-Publisher turned out to be very helpful. It covers branding and goes into detail about how to use certain elements of design and color to establish a look that your fans will be able to notice rather easily among the growing number of RPG material out in the market. It also points the reader in the direction of the strength of branding in use with your website, advertising, etc. With the subject of branding, this knowledge could be used not only in the RPG Publishing circle, but also in other avenues. I showed my boss and co-worker this (at my day job) and we are going to go over the material for our DVD product line as well as softbound book line. The content is easy to understand. I look forward to getting more of these and a possible subscription. <br><br> <b>LIKED</b>: The clear and concise material presented helped to relay the message the writer was making.<br><br><b>DISLIKED</b>: None!<br><br><b>QUALITY</b>: Excellent<br><br><b>VALUE</b>: Satisfied<br>