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We Are All Mad Here FREE PREVIEW

We Are All Mad Here FREE PREVIEW

Watermarked PDF

This is a free preview. We Are All Mad Here is now available!

“You must be mad,” said the Cat, “or you wouldn’t have come here.”

Jack climbing the beanstalk. The little mermaid finding her voice. Alice struggling with the madness of a place unruled by the laws of reality. The queen. The child. The woodsman. The knight. When you think about fairy tales, who do you become? Where does your imagination take you?


Fairy tales tap into myth and archetype, exploring the fundamental nature of the mind and of human experience. They’re filled with magic that’s big, bold, unexpected, and wondrous—and characters who, despite humble roots or broken foundations, achieve feats just as grand.


Run one-shots based on traditional stories or those of your own devising. Or build entire campaigns that take the fairy tale concept in whole new directions. We Are All Mad Here includes:

  • A thorough exploration of the fairy tale genre: how it differs from conventional fantasy, how to build on common tropes, and how to bring fairy tale elements into other genres.
  • Advice for running fairy tale games, including tips for one-and-done adventures reminiscent of fairy tale stories.
  • Everything you need to build characters for fairy tale adventures. Become a Frumious Princess who Befriends the Black Dog, a Fragmented Knight who Feigns No Fear, or a Bewitched Woodcutter who Sheds Their Skin.
  • Loads of fairy tale creatures and characters—specific names from tales you know, and archetypes you can use in any fairy tale game.
  • The Heartwood, a complete fairy tale setting that draws upon the fictional concept of “madness” in a way that addresses our modern, realistic, and sensitive understanding of mental health. In this setting, characters touched with mental illness in the real world discover a realm where they are empowered, and the wild and imaginative adventures they have there allow them to find even greater strengths within themselves.
  • An awesome index of fairy tale elements that makes it easy to find characters, cyphers, and mechanics individually, or to assemble all the components of a specific fairy tale.
  • Three full-length adventures for use in the Heartwood or your own setting, plus two Cypher Shorts.

We Are All Mad Here is a setting and supplement for the Cypher System. It requires the Cypher System Rulebook for play.

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Discussions (2)
Customer avatar
Christopher R July 23, 2020 8:31 pm UTC
Great Preview! I too would like to purchase this (I'm running a fairy tale campaign now!)
Customer avatar
Frank K July 23, 2020 7:49 pm UTC
Thank you SO much for this exciting free preview. I will definitely want to purchase the complete book.
I understand that the complete item will be available in September...
How do I flag it for purchase at that time?
Thank you
Customer avatar
Charles R July 23, 2020 8:41 pm UTC
Hi, Frank, and thanks for the kind comments! Unless there's some DriveThru feature I'm not aware of, I don't know of a good way to flag this for a later purchase. That said, we usually send out an email via DriveThru when we launch new products. So if you've ever purchased anything from us (and I think that includes free items, like this preview), and you haven't opted out or email from us, you should get that in September.

(We release 10 - 15 titles a year, and that's usually all we use DriveThru's email function for, so opting in to receiving our emails won't load your inbox up with spam. That said, if you prefer not to get our emails, you could opt in now and opt back out after hearing about this title.)

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File Last Updated:
July 22, 2020
This title was added to our catalog on July 22, 2020.